Just came across a post from the China Game Blog about the Top 25 Brand in China according to a poll made by Fortune magazine in mid-2006. No details were given about the methodology to choose the Top 25. My question is where are the Baidu, the TCL, the Lining, the Alibaba, the Samsung, etc...?
1- BMW: No surprise the German automaker is at the top of the list: German quality, position itself as a high brand, very good after sales-service.
2- Microsoft: Not the best product in the market. Firefox is nowhere in sight, at least in China. Strange at the same when you know that 95% of the window softwares are copies. Probably, the American dream of Bill Gates, the richest man in the world makes its magic.
3- Intel: Surprise to find them here. Not a very sexy product but at the top of the market for the past 20 years or so. The American dream?
4- Mercedes Benz: German automaker known for its quality but fail to provide good after sales-service. Remember the Wuhan story?
5- Coca Cola: One of the first Foreign brands to get into China. You can find it everywhere.
6- IBM: Reliability. Probably the sell of its PC division made him even more famous.
7- Haier: Probably, the most successful Chinese brand in China and abroad. Well deserved position!
8- Nokia: 35% market share in China. Their mobiles still look very trendy for Chinese consumers.
9- Wuliangye: No business deal without it. Foreigners be aware!
10- Kwechou Moutai: If it is not Wuliangye, it is moutai. Strong stomach is needed. Avoid them! I prefere Ergoutou.
11- Airbus: A380 makes the company famous. Chinese prefers to fly Airbus than Boeing more space for their legs. Ask your staff!
12- Porsche: Late comer in the Chinese market but makes a very good impression with the social elite. You can find the Porsche Cayenne everywhere!
13- Audi: A4 or A6, ask your government official which one he/she has?
14- Lenovo: The purchase of the IBM PC division raise its profile.
15- Motorola: Still famous but poor quality.
16- Wal-mart: Carrefour is much bigger in China but nowhere in sight. Strange!
17- Boeing: Behind Airbus but coming back strongly. I am sure the boeing 787 will be very successful here.
18- Google: Baidu search engine is favoured but google is liked among Chinese because of its success around the world.
19-Tongrentang: I would have put this pharmaceutical company at a higher position. Here is a company used by all generations in China.
20- Tsingtao: My favorite drink in China. Personally, they shall expand more aggressively abroad because the Foreigners like it when they come here.
21- Pepsi: For the young generation. They lost against their arch-rival Coca Cola.
22- Siemens: has spread everywhere and has more than 50 JVs around China.
23- Sony: Good products like the Bravia and the fame of the Playstation but their mobile is loosy, at best.
24- Nike: Copied but the Chinese like it.
25- General Motors: was in much higher position but failed quality of their new products....Will probably fall from the Top 25 in the coming years.
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